About

About

Tech leader, consultant, and builder focused on turning ambitious ideas into real products.

I’m J.M. Bartelt, a tech leader, consultant, and builder focused on turning ambitious ideas into real products.

Over the years, I’ve worked across software architecture, product strategy, XR, AI, and interactive systems, usually in roles where the job is not just to build, but to bring clarity. I enjoy taking something complex, uncertain, or messy and shaping it into a plan, a product, or a path forward.

A lot of my background is in Unity, immersive technology, multiplayer systems, and education-focused software, but my interests have broadened into applied AI, simulation, digital twins, and emerging technology more generally. What connects all of it is that I like working at the edge where technical depth meets product judgment.

I’ve led teams, built prototypes, defined systems, hired engineers, worked directly with clients, and spent a lot of time navigating the real-world tradeoffs that come with building software in uncertain environments. I care less about buzzwords and more about whether something is actually valuable, usable, and well made.

I’m also someone who likes creating things outside of work, products, experiments, tools, and ideas that are a little more personal. This site is where I share some of that thinking, along with notes on technology, product building, AI, XR, and whatever else I’m learning or making.

Thanks for stopping by.