About

About

Hi, I’m JM Bartelt. I’m a technology leader, currently Director of AI & Technology at Another Reality Studio.

My work combines technical direction, team leadership, and hands-on building. I lead engineers, shape architecture, help clients understand what is possible, and build prototypes myself when the fastest way to answer a question is to make the thing work.

At Another Reality Studio, XR and realtime interactive 3D are the core of the work. We also build broader software for global brands and companies, including agentic systems, AI-powered experiences, web and mobile products, and the infrastructure that makes experimental work reliable.

My path here has moved through film, animation, realtime graphics, multiplayer systems, product work, and software leadership. I like that mix. It means I can talk about the story, the user, the interface, the render loop, the model, the architecture, and the delivery plan without treating them as separate worlds.

I do a lot of greenfield work: new capabilities, new interfaces, new workflows, and new AI systems. I also like existing systems with history, where the work is understanding what is already there, finding the load-bearing pieces, and changing the machine without breaking it.

Outside of work, I’m a dad. That part of my life shows up in what I build too, including DreamDrop Books, an AI children’s book platform I made for my daughter.